Factors Affecting Purchasing Intention by Using Mobile Shopping Applications in Malaysia

The increasing use of a smartphone to shop which is known as mobile commerce has become new trend in the market. Majority people have at least one their hand due convenience smartphone. With smartphone, users can easily download shopping applications and used daily life. main objective this study investigate factors affecting consumers’ purchasing intention with Malaysia. five that included are perceived enjoyment, usefulness, ease use, trust social influence while dependent variable. A set selfadministered questionnaires been circulated 200 target respondents Malaysia for data collection purpose. major findings research showed all independent variables significant relationship intention. In conclusion, may help marketers deeply developed better strategies improve business plan.